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Digicel Play Box sales set to surge

Admin | 3:55:00 PM |
DIGICEL’S Play Box sales has surged to more than 400 per cent since it began subsidising prices last year, the group CEO Maurice McCarthy revealed, when launching the PNG NRL season in Port Moresby yesterday.

Mr McCarthy said with focus on ensuring the group’s broadcast of the national game reaches every Papua New Guinean, the company had slashed its prices from K240 to K69 resulting in the high sales. This also follows its television station TVWAN being granted rights to be the exclusive broadcaster of the popular sporting event.

"This is a new era in television broadcast in PNG and households are grasping this new technology which will help them be better informed and entertained.

"PNG is passionate about its rugby and Digicel Play is passionate about bringing it to them.

"We had the best month of sales for the play box in December with 400 per cent upsurge and we anticipate this demand to continue throughout 2016," Mr McCarthy said.

He added that as of popular demand, this promotion will continue until the start of the NRL season.

TVWAN rugby channel has been the latest addition to Digicel network – this is free to view on the network, if one has the Digicel playbox. Digicel’s TVWAN network with Digital Terrestrial Television and with their satellite technology which allows direct-to-home broadcast now means Digicel Play is providing 100 per cent coverage of the NRL for the people of PNG.

Mr McCarthy said Digicel Play already has 100 percent coverage throughout PNG and will continue to invest in its technological infrastructure to reduce prices for customers.

The subsidized Digicel play boxes and smaller, more affordable satellite dishes will make watching the games even easier. Post Courier