Saturday, January 20, 2018

Google tightens rules on YouTube


Google is making the biggest changes to the advertising rules on YouTube since the video site’s inception, another attempt to clean up its content and answer persistent complaints from advertisers, the Economic times reports. 

YouTube will now impose stricter criteria for the types of videos that can earn money on the site and will introduce a new vetting process for the top-shelf videos it offers advertisers, the company said Tuesday in a statement. In the past year, YouTube has dealt with a series of firestorms, starting last March when ads were found next to violent and racist videos, leading several advertisers to pull their business.

But problems persisted. According to Bloomberg, Alphabet's Google had discussed some of the new changes with partners last week following alarming revelations about YouTube videos featuring children. Google doesn’t publicly report YouTube revenue, but frequently cites the world’s largest video site as one of its fastest-growing businesses.

In April, after an ad boycott began, YouTube raised the cap for splitting revenue with video creators, requiring these sites to have at least 10,000 views.

Now, Google will only open advertising to YouTube channels with more than 1,000 subscribers and 4,000 viewing hours racked up over a year. The restrictions are designed to filter out offensive videos, although YouTube’s latest controversies have involved some of its most popular creators, like PewDiePie and Logan Paul.

“ While that threshold provided more information to determine whether a channel followed our community guidelines and policies, it’s been clear over the last few months that we need a higher standard,” Robert Kyncl, YouTube’s chief business officer, and Neal Mohan, its product lead, said in a joint blog post.

Source: Economic Times

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