Bmobile And Vodafone End 5-Year Partnership

The five-year partnership between mobile telecommunication companies Bmobile Limited (PNG) and Vodafone (Australia) has ended.

In a statement released yesterday, Bmobile announced that Bmobile Limited and Vodafone have amicably terminated their co-operation agreement. In its response to the Post-Courier following this announcement yesterday, Bmobile said it will not comment further, only citing it to being a strategic decision which came into effect on May 1 this year.

Bmobile Limited and Vodafone first entered into the co-operation agreement in April 2014. The agreement covered a 5-year period in which Bmobile traded as Bmobile-Vodafone in both PNG and Solomon Islands.

There have been several stages involved to ensure the brand integrity of both Bmobile and Vodafone are maintained.

Bmobile also confirms that the Top Kads and SIM cards currently in circulation and on sale within PNG and Solomon Islands which still carry the Bmobile-Vodafone logo or references to Vodafone and its proprietary marks are still valid and operative. The company has also assured that the end of the co-operation agreement will not affect its valued employees in any way. “The main change is predominantly a branding one. So we shall continue to operate in the same manner, albeit as solely ‘bmobile’ – no longer ‘bmobile-vodafone,’ the company said. Bmobile said at this time it is also hard to determine how many subscribers the partnership “helped to pull over” since it’s a difficult metric to measure exclusively.

However, there is absolutely no bearing on its existing customer base or the services that they are currently enjoying with bmobile. It said apart from a branding change, there will be no change in customer experience.

At a retail level, Vodafone devices and accessories are no longer sold, with Bmobile’s main devices available being the RED-X range of Major 3G (K79) and Blaze III (K129), with regional centres around PNG enjoying the ever-popular RED-X Renegade feature phone (only K39).

Post Courier /eHow PNG

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