Facebook is increasing its efforts to limit accounts that repeatedly share other people's content without adding original input or value. While monetization may not yet be available in all regions, the rapid advancement of information and communication technology (ICT) highlights the importance of staying informed and adapting early to evolving digital platform standards.
 |
| Facebook Tightens Rules on Reposted Content |
1. Reposting Hurts Your Visibility
Facebook is now actively limiting the reach of duplicate content to ensure original creators receive the audience and engagement they deserve. Reposted content will be prioritized less in feeds.
2. Monetization at Risk for Repeat Violators
Users who habitually share others' content without permission or original input may face temporary suspension from Facebook’s monetization tools. The more you copy, the more you stand to lose.
3. Original Creators Are Getting More Recognition
Meta is currently testing tools that attribute original content by including links back to the source when duplicates are identified. This move is designed to direct users to the creator behind the original post.
4. Rollout to Happen Over Time
These updates are being introduced gradually over the next several months. Expect ongoing refinements and increased enforcement as the system improves.
5. Instagram and Threads Remain Unaffected—for Now
So far, Meta has not announced similar changes for Instagram or Threads, meaning these policies currently apply only to Facebook.
6. Original Commentary Keeps You in the Clear
If your post includes a unique perspective—like commentary, reaction, or analysis—it won’t be flagged. Adding your own voice or creative spin makes all the difference.
7. Avoid Obvious Repurposed Content
Content that includes third-party watermarks or clearly comes from another platform (e.g., TikTok) is likely to be flagged quickly. Avoid posting such material directly.
8. Algorithm Favors Authentic Engagement
Facebook’s algorithm is increasingly prioritizing posts that spark genuine interaction. Content that encourages comments, shares, and meaningful discussion is more likely to be promoted—another reason to focus on original, engaging material rather than recycled posts.
9. Report Infringing Content to Protect Your Work
If you’re a creator and find your content being reused without credit, Facebook allows you to report the violation. Taking action not only protects your rights but also supports the platform’s efforts to reward originality.
10. Diversify Your Content Strategy
Relying too heavily on one type of content—or one platform—can be risky. Start building a more sustainable presence by diversifying your content formats (e.g., live videos, infographics, stories) and exploring multiple platforms strategically.
Facebook is clearly shifting toward a model that values creativity, authenticity, and fair attribution. By staying ahead of these trends and adapting your content strategy early, you can continue to grow your presence without falling afoul of the new rules.
Also read
Blaming AI, PNG School Head Denies Wrongdoing in Mufti-Day Controversy