YouTube, online video sharing, and social media platform owned by Google has come out last week announcing that the platform will now enable users to thousands of TV shows, for free, in the app.
YouTube has, of course, offered TV shows and movies on demand for some time, but now, users will be able to tune in to a huge range of content, at any time, for free, so long as they can put up with a few ads in relevant gaps.
While traditional TV viewing is still strong, this move by YouTube could see a dramatic shift in the number of viewers from traditional TV to the free youtube app.
“YouTube is at the forefront of the consumer shift to CTV viewership as the top ad-supported streaming platform with the content people enjoy and the creators they love. And now US viewers for the first time will be able to watch full seasons of TV shows on YouTube for free with ads. Now you can stream nearly 4,000 episodes of your favorite TV shows, including Hell’s
Kitchen, Andromeda, Heartland and more.” YouTube stated
4,000 episodes is a lot, while YouTube also says that over 1,500 movies from Disney, Warner Bros., Paramount Pictures, and more are also available in the app.
Could this be the final nail in the coffin for traditional TV?
Exepreneur Magazine / Tech Pacific